JACKSON, Miss. — Mitchell Moore, owner of Campbell’s Bakery in the Fondren neighborhood of Jackson, was at home late on April 1 when he read a Facebook post from a lesbian friend that had a “frantic feel to it.” The Mississippi House of Representatives in a 79-43 vote had just passed Senate Bill 2681 — […]
Mitchell Moore never thought he might spend the remainder of his life baking tea cakes. When he purchased the iconic Campbell’s Bakery in early 2011, Mitchell regarded Jackson’s favorite cookie with a bit of skepticism, maybe even a slight disdain. The decades old bakery had built their reputation on these icing-topped shortbread-like cookies? Mitchell was […]
It was a lazy Friday after school when my son and I wandered into Campbell’s Bakery for gluten-free Friday, planning to pig out big time. The display case closest to the door was stocked with a selection of gluten-free goodies, from cupcakes to some giant chocolate-chip cookies. My 4-year-old carefully selected two gluten-free treats, a […]
The memory that comes immediately to my mind is a little Greek bakery in Tarpon Springs, Fla., when I was about 12 on a family vacation. I stood before a case of sweets and baked goods each day in a seaside enclave of Mediterranean sounds and smells settled by Greek immigrants long ago. On the […]
After the Mississippi House and Senate passed SB 2681—the controversial “Religious Freedom Restoration Act” that many see as opening the door for legalized discrimination—Campbell’s Bakery (3013 N. State St.) owner Mitchell Moore wanted to do something about what he viewed as a horrible situation. #”The examples people always use (when talking about how businesses could...
What’s the best way to show appreciation to your customers? Give them free stuff! Campbell’s Bakery’s Mitchell Moore gets that and he’s found a way to show his gratitude in a high tech sort of way. Moore is using Loyal Blocks, a free smart phone app that serves as a mobile membership card. His bakery, […]
It’s a Thursday morning, not unlike most others. Except that I know something new is happening today: Campbell’s Bakery, 50 years old this year, begins serving breakfast. And yesterday afternoon, I had a sneak peak at the menu and even got to sample some delicious bits of what was to come. When my wife dropped […]
Campbell’s Bakery is not new to the Jackson dessert scene. It was first opened in the early 1950’s in a location by the the old Jitney Jungle, now McDade’s on Duling Street. In 1963, Louis Campbell purchased and moved the bakery around the corner to its current location on North State Street in Fondren.During the […]
Mitchell Moore from Campbell’s Bakery in the Fondren District of Jackson, Mississippi helps us kick off National Cookie Cutter Week 2011 with his top three tips to making the best cookies you possibly can.
When Mitchell Moore was 4 years old, his parents gave him an Easy-Bake oven for Christmas and changed his life. He was fascinated by the way batter could turn into a smooth, fluffy cake and would spend hours perfecting his creations. The 38-year-old has been baking ever since. #In 1996 Moore started working as a […]